Decide what you need
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DECIDE WHAT YOU NEED

Naturally, your time, effort and money should be spent on a product that wins your company business and prospects. To get such a product, you have to find answers to the following questions first.

If you need promotional material for your company but have difficulty articulating the exact nature of what you need, then read the following for a piece of advice.

Naturally, your time, effort and money should be spent on a product that wins your company business and prospects. To get such a product, you have to find answers to the following questions first.

What do you need: a film or a multimedia presentation?
Getting a film is much simpler, quicker and usually cheaper.
A multimedia presentation, however, can be immensely more comprehensive. It can offer much more information and it can include video films as parts.

What is your target audience?
Interest and competence in the audience should determine the level of professional sophistication of your promotional material and the measure of rivetism and entertainment in it. They should also determine the size parameters the duration of your film or the volume of your multimedia presentation.

What is of real interest to your audience?
If it is only your price list, then delving into the history of your company is a waste of time. If it is your stability, resilience and historical trends as well, then your history must be dealt with in your film or multimedia presentation.

What can persuade your potential client, buyer or partner that your company is the best choice for him?
With this question answered, you can easily compile the right content for your presentation or film.

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