| If you need promotional material
for your company but have difficulty articulating the exact
nature of what you need, then read the following for a piece
of advice.
Naturally, your time, effort and money
should be spent on a product that wins your company business
and prospects. To get such a product, you have to find answers
to the following questions first.
What do you need:
a film or a multimedia presentation?
Getting a film is much simpler, quicker and usually cheaper.
A multimedia presentation, however, can be immensely more
comprehensive. It can offer much more information and it can
include video films as parts.
What is your target
audience?
Interest and competence in the audience should determine the
level of professional sophistication of your promotional material
and the measure of ‘rivetism’ and entertainment in it. They
should also determine the size parameters – the duration of
your film or the volume of your multimedia presentation.
What is of real
interest to your audience?
If it is only your price list, then delving into the history
of your company is a waste of time. If it is your stability,
resilience and historical trends as well, then your history
must be dealt with in your film or multimedia presentation.
What can persuade
your potential client, buyer or partner that your company
is the best choice for him?
With this question answered, you can easily compile the right
content for your presentation or film. |
